Safety warning Serious risk 28 July 2026

100cm Jumbo Soft Plush Elephant sold via Amazon

Yes – there is an official safety warning for this
Affected
Soft plush elephant with pink feet and ears.
The problem
The product was originally marketed as a pillow. If used as a pillow in an unsupervised sleep environment, it could present a serious risk of suffocation to a child under 12 months.
What to do
The product has been withdrawn from sale. If you own one, stop using it and contact the seller.
Source: Office for Product Safety and Standards Official notice ↗

Product information

Type Toys – Dolls/Soft Toys (Non Powered)
Model Number 13022023 
Amazon ASIN B084GQXFC8 
Amazon Listing Name 100 cm Jumbo Soft Plush Elephant Giant Super Cuddly Toy Stuffed Pillow Cute Teddy Gift
Country of Origin China
Product Description Soft plush elephant with pink feet and ears.
Product Report and Image Link to product image and PDF

Hazard

The product was originally marketed as a pillow. If used as a pillow in an unsupervised sleep environment, it could present a serious risk of suffocation to a child under 12 months. 

OPSS has recently published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk that sleep pillows may pose to babies: Product Safety Alert (PA8).  

Further information on safe sleeping for babies can be found on the NHS website at the following link: https://www.nhs.uk/start-for-life/baby/baby-basics/newborn-and-baby-sleeping-advice-for-parents/safe-sleep-advice-for-babies/ 

The product as originally marketed did not meet the requirements of the General Product Safety Regulations 2005.

Corrective action

Warning consumers of the risks and making the marketing of the product subject to prior conditions.  

On 22 July 2025, Magic Toy Shop Ltd amended the Amazon product listing to remove references to the product being used as a pillow and to ensure that it is marketed solely as a soft toy. 

Consumers who purchased the product prior to 22 July 2025 are advised to review the Product Safety Alert and NHS safer sleep guidance referenced above and ensure that the product is not used as a baby sleep aid or placed in a baby’s sleep environment.

Additional information

PSD notification number: 2607-0141

Notified by: Office for Product Safety and Standards

Can I get a refund?

In most cases, yes – recalled items can usually be returned for a full refund, repair or replacement, often without a receipt. Follow the instructions in the notice above, or contact the shop you bought it from. More on your rights after a recall.

Updated 28 July 2026. This page summarises an official notice. Details can change – always follow the official notice.

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