Safety warning Serious risk 1 October 2026

Baby Sleep Pillow – Blue and White Cat sold via Fruugo

Yes – there is an official safety warning for this
Affected
Blue and white baby sleep pillow in design of cartoon cat, marketed as suitable for use from 0-12 months.
The problem
The product has been identified as presenting a risk of suffocation when used in a sleep space for babies.
What to do
The listing is no longer available on the online marketplace (Fruugo). If you own this product, stop using it and keep it away from children. Contact the seller for a refund or replacement.
Source: Office for Product Safety and Standards Official notice ↗

Product information

Type Childcare articles and children’s equipment – Baby Pillow
Listing Name Baby Pillow For Newborn Prevent Flat Head, Baby Pillows For Sleeping, Baby Memory Foam Pillow
Fruugo ID 342637611-750769198
Country of Origin China
Product Description Blue and white baby sleep pillow in design of cartoon cat, marketed as suitable for use from 0-12 months.
Product Report and Image Link to Product Image and PDF

Hazard

The product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS).

OPSS has recently published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk they may pose to babies: Product Safety Alert (PA8). 

Further information on safe sleeping for babies can be found on the NHS website at the following link: https://www.nhs.uk/start-for-life/baby/baby-basics/newborn-and-baby-sleeping-advice-for-parents/safe-sleep-advice-for-babies/

The product does not meet the requirements of the General Product Safety Regulations 2005.

Corrective action

The listing is no longer available on the online marketplace (Fruugo). If you own this product, stop using it and keep it away from children. Contact the seller for a refund or replacement.

Additional information

PSD notification number: 2601-0139

Notified by: Office for Product Safety and Standards

Can I get a refund?

In most cases, yes – recalled items can usually be returned for a full refund, repair or replacement, often without a receipt. Follow the instructions in the notice above, or contact the shop you bought it from. More on your rights after a recall.

Updated 1 October 2026. This page summarises an official notice. Details can change – always follow the official notice.

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