Recall Serious risk 8 April 2026

BleuRibbon Baby Shop Baby Self-Feeding Pillow

Yes – this has been recalled
Affected
Baby self-feeding pillow marketed as ‘hands free.’
The problem
The product presents a serious risk of choking and aspiration.
What to do
Owners are advised to stop using the product immediately and contact info@bleu-ribbon.com to arrange for a full refund and instructions on disposal.
Source: Office for Product Safety and Standards Official notice ↗

Product information

Type Childcare articles and children’s equipment – baby feeding accessories
Seller BleuRibbon Baby Shop
Country of Origin China
Product Description Baby self-feeding pillow marketed as ‘hands free.’
Product Report and Image Link to product image and PDF

Hazard

The product presents a serious risk of choking and aspiration as a baby, who  is the intended user of the product, does not have the dexterity or cognitive ability to control the flow of bottle feed, to know when to stop feeding, or to act if they gag or choke or to otherwise signal or raise alarm if something is going wrong. 

OPSS has published a Product Safety Alert for baby-self feeding products, which can be accessed at: Product Safety Alert: Baby Self-Feeding Products (PSA4) – GOV.UK

The product does not meet the requirements of the General Product Safety Regulations 2005.

Corrective action

The product has been recalled from end users by BleuRibbon Baby Shop.

Owners are advised to stop using the product immediately and contact info@bleu-ribbon.com to arrange for a full refund and instructions on disposal.

For more information, please access: https://bleu-ribbon.com/pages/important-product-safety-recall-baby-self-feeding-pillows

Additional information

PSD notification number: 2603-0052

Notified by: Local Authority Trading Standards

Can I get a refund?

In most cases, yes – recalled items can usually be returned for a full refund, repair or replacement, often without a receipt. Follow the instructions in the notice above, or contact the shop you bought it from. More on your rights after a recall.

Updated 8 April 2026. This page summarises an official notice. Details can change – always follow the official notice.

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