Embark My Freedom and Embark My Story Perfumes
- Affected
- Two fragrances sold in blue and black packaging.
- The problem
- The products present a serious chemical risk as they contain butylphenyl methylpropional (BMHCA/lilial), which is prohibited in cosmetic products.
- What to do
- We recommend that consumers stop using the product immediately and contact the distributor for redress.
Product information
| Type | Cosmetics – Perfume |
|---|---|
| Brand | Embark |
| Models | My Freedom, My Story |
| Barcodes | 8906096162023, 8906096160074 |
| Other product identifiers | RS.845.00 B230502L |
| Country of Origin | India |
| Product Description | Two fragrances sold in blue and black packaging. |
| Product Report and Image | Link to product image and PDF |
Hazard
The products present a serious chemical risk as they contain butylphenyl methylpropional (BMHCA/lilial), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child, and may cause skin sensitisation.
The products do not meet the requirements of Regulation (EC) 1223/2009.
Corrective action
The product has been destroyed.
We recommend that consumers stop using the product immediately and contact the distributor for redress.
Additional information
PSD notification number: 2410-0091
Notified by: Local Authority Trading Standards
Can I get a refund?
In most cases, yes – recalled items can usually be returned for a full refund, repair or replacement, often without a receipt. Follow the instructions in the notice above, or contact the shop you bought it from. More on your rights after a recall.
Updated 22 December 2025. This page summarises an official notice. Details can change – always follow the official notice.