Mastermedia UK recalls European Food Viva Cream Snacks because of undeclared milk
- Affected
- European Food Viva Cream Snacks Cocoa; European Food Viva Cream Snacks Hazelnut; European Food Viva Cream Snacks Strawberry; European Food Viva Cream Snacks Vanilla
- The problem
- Milk
- Allergen
- Milk – not shown correctly on the label. Only a risk if you're allergic or intolerant to it.
- What to do
- If you have bought any of the above products and have an allergy or intolerance to milk or milk constituents, do not eat them. Instead return them to the store from where they were bought for a full refund.
Products affected
European Food Viva Cream Snacks Cocoa
- Pack size: 200g
- Best before All dates up to 22 November 2026
European Food Viva Cream Snacks Hazelnut
- Pack size: 200g
- Best before All dates up to 22 November 2026
European Food Viva Cream Snacks Strawberry
- Pack size: 200g
- Best before All dates up to 22 November 2026
European Food Viva Cream Snacks Vanilla
- Pack size: 200g
- Best before All dates up to 22 November 2026
Risk
Milk
This product contains milk making it a possible health risk for anyone with an allergy or intolerance to milk or milk constituents.
Action taken by the company
Mastermedia UK is recalling the above products from customers and has been advised to contact the relevant allergy support organisations, which will tell their members about the recall. The company has also issued a point-of-sale notice to its customers. These notices explain to customers why the products are being recalled and tell them what to do if they have bought the products. Please see the attached notice.
What you should do
If you have bought any of the above products and have an allergy or intolerance to milk or milk constituents, do not eat them. Instead return them to the store from where they were bought for a full refund.
More information
Mastermedia UK is recalling European Food Viva Cream Snacks because they contain milk which is not mentioned on the label. This means the products are a possible health risk for anyone with an allergy or intolerance to milk or milk constituents.
Can I get a refund?
In most cases, yes – recalled items can usually be returned for a full refund, repair or replacement, often without a receipt. Follow the instructions in the notice above, or contact the shop you bought it from. More on your rights after a recall.
Updated 4 August 2025. This page summarises an official notice. Details can change – always follow the official notice.